Pantone has spoken, and their Color of the Year may shock you. Described as “a nuanced crimson tone”, Viva Magenta has been chosen for 2023 – an unconventional shade, for an unconventional time! Pantone describes Viva Magenta as brave and fearless, promoting optimism and joy. What do you think of Pantone’s exuberant 2023 Color of the Year?
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